Development / API / SEO / SMM
Cool Factory – website, API, and automation for a manufacturer
Comprehensive development for an industrial refrigeration equipment manufacturer: website, API, a Google Scripts configurator, CRM integrations, advertising, SMM, reputation management, and SEO.
Who Might Find This Example Useful
For a manufacturer that needs a website and data exchange between its CRM and other services.
Marketer
Strategy, offer, and advertising 
UI/UX Designer
Interfaces, trust, and user flows 
Full-stack developer
Architecture, backend, interface, and integrations Task
The task was to build not just a website but a working digital system for a complex industrial sector: equipment presentation, inquiry collection, process automation, advertising channels and brand trust.
What we did
We developed the website, API connections, configurator logic using Google Scripts and forms, connected CRM and email system integrations, and worked on advertising, social media, reputation, and organic promotion.
Result
The project reached the top 3 and top 1 in Ukraine for priority areas in search and AI results. The system became more than a standalone page: it became a channel for inquiries, consultations and long-term growth.
Technology Focus
The main focus was on integrations, automating manual processes, technical stability, a clear structure for B2B customers, and ongoing support for marketing activities.
How to Discuss a Similar Project
If you need a website, online store, SEO, automation, or support, submit an inquiry on the page Contact or try Web Alchemy AI consultant, to quickly prepare an initial specification.
The Visual Side
Screenshots, concepts, and responsive states.
What we did
- Website and technical structure development
- APIs and integrations with CRM and email systems
- A configurator using Google Scripts and forms
- Advertising campaigns and social media management
- Reputation management and SEO promotion
Technologies
CTA
Launch a results-focused digital project
Describe the task - we will prepare a work plan, budget and launch priorities.