16.06.2026

SEO for a new website: what to plan before launch

SEO starts at the structure stage, not after the website launches. By researching keywords, organizing pages correctly, and planning landing pages first, the site becomes clear to search engines and users sooner.

Keyword research and structure

Identify the main services, categories, geography, informational topics and commercial queries. These form the basis of the page map.

Technical foundation

Speed, mobile responsiveness, correct URLs, canonical tags, a sitemap, robots.txt, schema.org, Open Graph and the absence of duplicate pages are important.

Content after launch

Articles, case studies, service pages, and FAQs help address a broader range of demand. But each piece should answer a real query, not exist just to tick a box.